New trends and consumption modes
In a few words :
In an industry undergoing profound change, trends are accelerating. Consumers are facing new, more responsible and ever more innovative challenges. What are the possible responses to the challenges of tomorrow? how to understand fashion consumption in its new formulas?
Public concerned :
General public
Practical information
Type of training : consult our agenda / or custom-made course
Training Format : on-site, minimum of 3 participants
Training duration : 1 day
Next sessions :
- 15 december 2023
- 19 january 2024
- 22 march 2024
Cost of training : from 1,450 €
(Quote on request for custom-made training)
Languages: french or english
Course location : ESMOD Paris 9ème
Description
Objectives
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Discover the profound changes in the fashion industry
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Understanding new consumer trends
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Get to know new consumption patterns to best meet consumer expectations
Training Programme
1. Introduction
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The profound transformations of the industry:
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An ever more frantic pace in fashion consumption: from fast fashion to hyper fast fashion
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An acceleration of the digitalization of fashion
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Exponential IRL experiences
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A new fashion ethic
2. A new temporality in fashion consumption
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Consume less but better / discovery of 'Quiet Luxury'
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The second hand market
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'Upcycling'
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Crafts
3. New fashion experiences
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The digitalization of fashion
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Fashion Entertainment
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Museum fashion: heritage collaboration exhibition
4. New appropriations of fashion
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The new codes of beauty
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Fashion and gender: feminism and gender neutrality
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Fashion and nature: the outdoors
