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formation plateforme de marque & storytelling

Brand plateform & Storytelling

In a few words

The fundamentals of storytelling, its techniques and tools for building your brand platform and deploying your visual identity across different channels

Public concerned :

Professionals responsible for or involved in communications and marketing

Practical information

Type of training : consult our agenda / custom-made training

Training format : On-site, minimum of 3 participants
Course duration : 3 days
Next sessions :
  • 23, 24 and 25 november 2023

  • 1, 2 and 3 february 2024

  • 24, 25 and 26 april 2024

Cost of training : from 3,250 € 
(Quote on request for custom-made training)
Languages: french or english
Course location : ESMOD Paris 9ème
Descriptif détaillé



  • Your objectives: reach your targets by creating an emotional impact, to enhance your brand image, to generate brand awareness in order to attract new customers

  • This course will give you an insight into today's brand culture and help you acquire the fundamentals of storytelling in order to build your brand platform

Training Programme

Introduction: Brand culture:

-Cultural identity markers.

-The founding myth, the brand story and its values.

-Personality(ies), emblematic products and rites.

-The role of RS communities.


Storytelling 3.0:


-Origins, principles and fields of application.

-The founding myth, know-how, personality, materials, icons... How to choose?

-How to write your story.

Building your brand platform:


-Study your targets to identify the problem solved by your brand.

-Analyse your competition to define your positioning and determine the differentiating factors you can leverage.

-Formulate a real and exclusive promise to engage with your customers.

-Create brand storytelling to provide evidence and give your brand credibility.

-Think about a visual identity that is consistent with your brand's platform to prepare your future graphic charter.


Building your storytelling:


-Identifying the personality of your brand.

-Choosing the brand content.

-Choosing the right images, style and words to generate emotion.

-Creating a bond with your customers and making it last.

Complete your training programme

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