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Négociation commerciale et marketing digitale - formation esmodpro - secteur du lux

Commercial negociation
& operational Marketing

In a few words

The luxury sector, the jewel in the crown of French industry, continues to grow and is now truly global. Groups, companies, SMEs and VSEs in this sector are looking for managers who are capable of leading a strategy of negotiation, sales promotion and sustainable development. The aim of this course is to train managers to deal with a complex and changing environment in which new technologies play an increasingly important role.

Concerned public :

Designers, Entrepreneurs, Pure-players, Start-ups, Professional, beginners in the sale of fashion and personal luxury goods (all markets)

Practical information

Type of training : custom-made training

Training Format : On-site, minimum of 3 participants
Course duration : custom-made
Next sessions : to define, custom-made
Cost of training : 2,850 euros
(Quote on request for custom-made training)
Langues: français ou anglais
Lieu de la formation : à définir
Descriptif détaillé



The objectives in terms of skills are to be able to:
- Define the marketing strategy and propose an innovative offering;
- Define and implement the sales development plan;
- Manage and implement communication and digital marketing initiatives;
- Manage a marketing and sales team;
- Implement and manage the marketing and management strategy in the personal luxury goods sector

Training Programme

 The Context:

•The state of the personal luxury goods market

•New climate

•New market environment

•New purchasing behaviours

•New generations of first-time buyers.

•New consumer typologies

•New business models

Commercial negotiation:

•Corporate strategy and business plan

•Decision-making software and techniques

•Budget management and dashboards

•International negotiation

•Company games

•Brand management

•Development strategies

•Sales management

•Personal management

•New trends

Customer experience:

•Theatrical & ceremonial store

•UX - Cross Selling - Up Selling strategies

•Customer journey

•Omnichannel contact points

•Social purchasing

•Purchase funnel - On-Offline conversion tunnel

Contact us

  • LinkedIn
  • Instagram
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